Campaign Management System feature list
39,00 €
The feature list you need for your Campaign management platform RFP
This document is a list of features for Campaign Management Platforms.Features are classified by domains.
Why implementing a Campaign management System ?
When it comes to planning and running digital marketign campaigns, things get pretty complicated. As a CMO or CDO, you may have to oversee large teams who are critically important to the business performances.
Running your marketign campaign may include
- Strategic campaign planning in terms of budgeting and business planning
- Campaign execution over all marketing channels : SEO, paid search, display, email, social, webinars etc.
- Campaign performance tracking and refinement for future campaigns
Among those phases, your team has to manage several activities : creative design, promotional mecanism, offer selection, targeting, etc. Each of those processes involving many differents teams and external partners.
At the end of the day, you may need a Campaign Management System to streamline your campaign operations, gain in productivity and improve your campaign performances.
Among the Campaign Management Solutions on the market, we may identify:
- Salesforce Marketing Cloud
- Zoho Marketing Plus
- Hubspot Marketing
- Asana
- Adobe Experience cloud combined with Adobe Workfront
- Optimove
- Acoustic Campaign
- Braze
- Insider
If you are running a tender, CMS selection process, you may be interested by this Content Management System feature list.
Asset type | |
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Industry asset | Apparel, Automotive, Healthcare & OTC, Luxury, Manufacturing, Retail |
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